《思科FY04Q3核心技术公关推广计划书》.ppt

Cisco Core Technical FY04 Q3 PR PlanBFC Dec 29. 2003 Content Where are we today Where will we get there How will we get there Cisco PR Analysis-Media Coverage Analysis Cisco PR Analysis-Media Coverage Analysis Cisco PR Analysis-Media Coverage Analysis Cisco PR Analysis - Media Coverage Overview Cisco PR Analysis – Core tech Q2 PR Review Cisco PR Analysis - Core tech Q2 PR Review Cisco PR Analysis - Core tech Q2 PR Review Cisco PR Analysis - Core tech Q2 PR Review Cisco PR Analysis - Core tech Q2 PR Review Cisco PR Analysis - Core tech Q2 PR Review Cisco PR Analysis - PR Analysis Overview Cisco PR Analysis - PR Strategy Cisco PR Analysis - PR Strategy Cisco PR Analysis - PR Strategy Cisco PR Analysis – Main message re PR Cisco PR Analysis – Action analysis FY03Q3 GSR PR Tactic Cisco PR Analysis – Action analysis FY03Q3 BBA PR Tactic Cisco PR Analysis – Action analysis FY03Q3 FSB PR Tactic Cisco PR Analysis – Action analysis FY03Q3 Switch PR Tactic * * * ? 2003 Cisco Systems, Inc. All rights reserved. Presentation_ID * ? 2003 Cisco Systems, Inc. All rights reserved. Session Number Presentation_ID Where are we today * * * ? 2003 Cisco Systems, Inc. All rights reserved. Presentation_ID In November, Cisco enhanced its media coverage fastest. In Dec tech 的传播量很大 主要原因事件驱动世界 ATM发布 Core Tech Roadshow Cisco 12800 launch Product Cat 6500 Cat 2970 Cisco 12800 Cisco 7600 FSB Solution Cisco 12800 background FSB update briefing IPV6 3/7交换 Core tech requirement By now, North China is the hub for PR activities Besides North China, West China’s media coverage increased more than other areas. Media coverage by region Cisco worldwide gets much attention, keeping balance with local news. Channel is ignored to some extent. Cisco voice in industry is still not loud enough. Core tech Media coverage about 25% Core tech PR focus ITSP media Objective In Dec Tech 的传播量很大 主要原因事件驱动世界 ATM发布 /Core Tech Roadshow/Cisco 12800 launch PR Objective: + ) 针对媒体关心的问题制造大的公关事件以驱动媒体