商务英语市场调查报告模板.ppt

* 1. Read the information and the task below: You work in the marketing department of your company and your line manager has delegated to you the task of preparing a short report. You must report on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months. You have already made some handwritten notes on the information below. Writing: A report ran competition – very popular launched newsletter for subscribers 2300 2700 2950 Spending on Internet advertising for May Cost Banners on other sites (euros/month) 3,200 Monthly newsletter emailed to subscribers No cost very few people visit because of these except my time! Introduction The aim of this report is to __________________ Findings Over the last three months, the number of visitors has _____.There are two reasons for the increase. First of all, we ____________________________ Secondly in May___________________________ With regards to costs, banners have cost _____ ____________but very few __________________ On the other hand, the newsletter _____________ Recommendations In order to increase this number I would recommend that __________________________ ________________________________________ Report on _______________________________ Tip 1: Keep the title of the report short. It only needs to tell your reader the subject. Tip 2: Divide your report into sections to make it easier to read. Use headings such as Introduction, Findings, Conclusions, Recommendations. Tip 3: State the aim of the report in the introduction. This will include why you have been asked to write it and what you will have done by the end. Tip 4: In the findings section describe the facts and information. Avoid giving your opinion at this stage. Tip 5: In the final section, make recommendations based on the findings and propose action A report Introduction 简介或事由 The aim / purpose of this report is to … This report aims to … This report sets out to … A rep