0 产业组织-introduction.pdfVIP

Lecture 0 : Introduction Readings: Textbooks: (初)Carlton, Dennis and Jeffrey Perloff (2005), Modern Industrial Organization, Pearson-Addison Wesley. (CP). (初) Don E.Waldman, Elizabeth J.Jensen(2009),产业组织:理论与实践 (原书第3版)( 经济教材译丛) ,机械工业出版社. (初)吴汉洪，产业组织理论（本科生用），中国人民大学出版社， 2007 . ( 中)海、莫瑞斯：《产业经济学与组织》，经济科学出版社，2000 ( 中) O. Shy Industrial Organization, Theory and Applications,1996 ，清 华大学出版社 (高)梯若尔：《产业组织理论》，人大出版社，1998年（Tirole, J. the theory of industrial organization, Cambridge, Mass: MIT Press1988 ） (高)斯蒂芬.马丁，《高级产业经济学》，上海财经大学出版社2003 年，advanced industrial economics What is IO (Industrial Organization)? IO is an applied microeconomics field that studies behavior of firms in the market and their consequences. (1) the organization of firms: firm vs market (2) industrial structure and firm conduct In microeconomics course, you would probably have learned; the neoclassical theory of firm, 2) perfect competition, and 3) monopoly. Thus , the focus is on the behavior of firms operating in two most extreme market structures (perfect competition vs. monopoly). What happen when we have a market structure in between those two? common in real world IO studies the whole range of spectrum. What is IO (Industrial Organization)? Another way of looking at IO. CONDUCT □Strategic Basic Conditions STRUCTURE •Advertising PERFORMANCE Technology, • Number of buyers • RD (Industry and Firms) and sellers in •Product choice Costs