introducing strongestrong-markplan a practical methodology to plan strongestrong.pdfVIP

下载本文档

7
0
约6.59万字
约 10页
2016-03-05 发布于山东
举报
版权申诉

introducing strongestrong-markplan a practical methodology to plan strongestrong.pdf

1、本文档共10页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

introducing strongestrong-markplan a practical methodology to plan strongestrong

Business Horizons (2006) 49, 51 —60 /locate/bushor Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities Sandeep Krishnamurthy University of Washington, Bothell, Box 358533, 18115 Campus Way NE, Room UW1-233, Bothell, WA 98011-8246, USA KEYWORDS Abstract Although e-marketing is highly prevalent, no template currently exists Internet/Web/Online for managers who wish to use the Internet/Web and related information marketing; technologies to market their products and services. This paper provides managers E-marketing; with a comprehensive, actionable, and practical methodology (E-MARKPLAN) to Case study plan, enact, and analyze e-marketing activities. Five case studies are used to illustrate the diversity of e-marketing actions. E-MARKPLAN consists of five parts: goals, actors (i.e., those who take e-marketing actions), spaces (i.e., theaters of engagement), actions, and outcomes. The E-MARKPLAN methodology is versatile, and is not limited to companies which have e-commerce operations. D 2005 Kelley School of Business, Indiana University. All rights reserved. 1. Got e-marketing? cant part of the marketing activity surrounding every important brand. The Internet and the World Wide Web have had a Before we discuss e-marketing in det