兰州市女大学生消费观的研究分析本科生毕业(设计)论文.doc

摘要 近年来，对消费观念的研究无论在西方还是在中国都受到了人们越来越多的重视。随着中国商品经济的发展和商品的日益丰富，商品的消费问题已经成为影响和制约社会再生产和社会经济发展的重要问题。一方面，物质产品的极大丰富，为消费社会的到来奠定了丰厚的物质基础，为消费创造了良好的社会环境；另一方面，随之而来的消费观念对我国社会传统的文化价值观念也造成了剧烈的影响和冲击，尤其是对我国当代女大学生的文化观念和思想观念也产生了深刻的影响。对于兰州市在校女大学生消费观而言，这既是机遇，更是挑战。消费观已经影响到很多女大学生的人生理想和价值取向，影响到女大学生的思想道德建设和学校的教育管理，值得我们高度关注。面对新形势，如何顺应时代需要，切实加强和改进当前高校消费观的工作，这已成为广大高校思想政治教育工作者的重大课题。在现代消费观念、生活方式、流行时尚的影响下，兰州市女大学生的消费观往往产生彼此间的相互影响，形成特有的群体消费心理特征。不同于社会其它消费群体的消费观。在消费观己深入影响大学生生活方式的背景下，我们必须关注大学生消费观中存在的问题，了解大学生的思想观念、价值取向以及行为准则，探寻产生这些问题的根源，以便找到相应的措施，从而引导大学生树立正确的消费观、形成合理的消费结构、培养理智的消费行为，使他们生活走向良性轨道。 关键词：兰州女大学生；消费观; 思想教育；社会发展 Abstract In recent years, the research of consumer idea gets more and more attention no matter in western countries or in China. With the development of commodity economy and the increasingly rich commodity in China, the commodity consumption has become a significant factor which influences and restricts social reproduction and social economic development. On the one hand, greatly abundant material products laid a lucrative material basis for the arrival of a consumer society and create a good social environment for consumption. On the other hand, the coming consumer idea also brings severe influence and impact to Chinese social traditional cultural value, especially influences the cultural concept and thinking mode of Chinese contemporary female college students. For female college students’ consumer idea in Lanzhou City, it is not only an opportunity, but also a challenge. Consumer culture has affected the ideals and value orientation of many college students, and it affects college students’ ideological and moral construction and education management which attaches our great importance. Confronting the new situation, how to keep abreast with the need and improve the consumer idea work in colleges has become a major issue to ideological and political education teachers. Under the influence of the modern consumer attitudes, lifestyle and fashion, the consumer idea of the female colle