搜索引擎营销的研究.doc

摘 要 搜索引擎如今已是全球最热门的一项IT技术，它正在通过各种方式深刻影响着人们的生活方式和观念。而搜索引擎营销作为网络营销的一个重要组成部分，近年来得到了广泛应用和飞速发展，并且逐渐成为中小企业进行网络营销的首要方法。对搜索引擎营销进行深入研究，掌握搜索引擎营销的基本原理和一般过程以及方法技巧，对于企业更好地开展营销工作、有力地开拓市场具有重要的现实意义。 美之婷化妆品公司从200年开始在搜索引擎上进行投资，到现在3年多的时间，经历了搜索引擎的各个发展阶段，也在各个发展阶段总结了自己的经验和教训。本文集中分析美之婷化妆品公司搜索引擎营销的发展现状及存在的问题，最后探索出一套更适用于美之婷化妆品公司的搜索引擎营销方式。本文对搜索引擎营销进行了简单介绍，并回顾了搜索引擎营销在中国的发展状况 关键词：搜索引擎；关键词策略；网络营销；美之婷 Abstract is the most popular IT technology in the world,it is affect peoples way of life through various ways. As an important part of network marketing,search engine marketing obtained the widespread application and rapid development in recent years,and it become the first method of the network marketing for medium and small-sized enterprise.Research the search engine marketing further,master the basic principle and general process of the search engine marketing has important practical significance for enterprises network marketing development. Ting of beauty cosmetics company start invest the search engine from 2008, it is 3 years time up to now.Tingof beauty cosmetics company has experienced every stage of the search engine.And in each stage of the development,Ting of beauty cosmetics company summarizes their experience.This article mainly focuses on the search engine marketings situation and existing problems of the company.And finally explores a set of search engine marketing methods for the company.This article is divided into four parts, the first part is simply introduced the search engine marketing.And reviewed the development condition of search engine marketing in China.The second part of the article is mainly analyse the search engines situation of the company.The third part of the article main research the search engine marketing problems of the company.The fourth part of the article is mainly give the solving countermeasures for the companys search engine marketing problems. Keywords: search engine; key words strategy; network marketing; Ting of beauty Key words：search engines；Keyword