SIII Unit 5 extensive reading.ppt

* Revision Don’t leave the water ____ while you brush your teeth. (天津2004) A. run B. running C. being run D. to run B 2. Laws that punish parents for their little children’s actions against the laws get parents _______. (重庆 2004) A. worried B. to worry C. worrying D. worry A 3. He looked around and caught a man ____ his hand into the pocket of a passenger. (北京2004春) A. put B. to be putting C. to put D. putting D 4. The teacher asked us _____ so much noise. (北京2003) A. don’t make B. not make C. not making D. not to make D 5. An army spokesman stressed that all the soldiers had been ordered ____ clear warnings before firing any shots. (上海2003) A. to issue B. being issued C. to have issued D. to be issued A Fast reading 1. What makes a good slogan? A good slogan should be catchy or easy to remember, and should convey a message that will make consumers form a positive image of the company and product. 2. What should be paid attention to when selling products abroad? The translation must be correct. Careful reading How does the language used in ads differ from ordinary language? I think ad-makers choose words and brand names that can create a positive image of the product they are promoting. 2. How do companies choose names for their products? Companies choose names for their products in different ways: telling the advantages of the products, making the products easy to remember, choosing a funny or unusual name, choosing names from old stories or legends or inventing new words. 3. What are the advantages and disadvantages of using a story as an advertisement? I think the advantages of using a story as an advertisement are that it may be humorous and attract readers’ attention. And the disadvantage is that readers or viewers can’t remember the name of the produ