Emerald期刊运营与数字化-武汉20111025精编.ppt

Emerald期刊运营与数字化;Content;About Emerald;Emerald 资源概览;专业化-细分化-国际化 管理学期刊;细分化 学科举例 ;细分化 刊物举例;细分化的途径 独立主编;新刊出版流程; 新刊建议书包含的问题-BASIC;新刊建议书包含的问题-EDITORIAL INFORMATION;新刊建议书包含的问题-MARKETING INFORMATION / REFEREES;China Agricultural Economic Review;Successful case of independent editorship;新刊的关键要点;出版分工;市场部（推广分工）;中国地区的推广(5th 9-170);User Behaviour is Changing – More Mobile, More Devices, More Routes to Content;数字化-不可回避的话题;数字化 理念-标准-技术;;Perceived social media benefits;Links to the data behind the published article 33.4%;质量和影响力指标;Article usage statistics - HTML pageviews, PDF downloads and XML downloads