耐克市场营销调研报告.docVIP

NIKE市场营销调研报告 专 业：理科实验班 班 级：思源1203 姓 名：赵丹 学 号 目 录 一、 品牌介绍····································1 二、 营销模式分析································1 1、市场细分·································1 2、市场定位·································2 3、目标顾客·································2 4、竞争定位·································6 5、产品方案·································6 6、价格方案·································7 7、分销方案·································8 8、促销方案·································8 9、营销管理·································8 三、总结·······································