经贸英语文章选读UNIT 8 Corporate Culture.pptVIP

UNIT 8   Corporate Culture CONTENTS Teaching Aims Text A Text B Supplementing Reading TEACHING AIMS After studying this unit, you are required to Have a general idea of what corporate culture is. 2. Understand the three types of innovation . 3. Have a general idea of what Walmart culture is. Text A What is corporate culture? Preview questions What is Hewlett-Packards corporate culture ? How did Southwest maintain its culture? How does the Hofstede Cultural Orientation Mod