商务英语含磁带）阮绩智商务英语课程介绍课件教学.ppt

The contents of this course are closely related to international business activities. It focuses on the application of the language and language skills related to international business activities and business negotiations which include: Unit 1 Applying for a job Unit 2 Companies Unit 3 Business Calls Unit 4 Business Travel Unit 5 Business Meetings Unit 6 Business Presentations Unit 7 Establishing Business Relations Unit 8 Enquiries and Offers Unit 9 Negotiating the Price Unit 10 International Payment Unit 11 Packing and Shipping Unit 12 Complaints and Adjustments Unit 13 Marketing and Sales Unit 14 Going Global Unit 15 E-commerce Course Requirements Assessment Students are required not only to understand the basic business vocabulary, basic knowledge and basic skills of international business but also develop their ability to communicate effectively in actual international business activities. The course will be assessed using the following methods: (a) assignments (b) class attendance performance (c) test 1) 肖云南. 商务英语听说. 北京：清华大学出版社，北方交通大学出版 社，2003 2) 边毅. 商务英语写作. 北京：清华大学出版社，北方交通大学出版社， 2003 3) 唐桂民，郭桂杭. 商务英语听说（上.下）. 北京：高等教育出版社，2003 3) 张立玉等.国际商务谈判策略. 北京：北京理工大学大学出版社,2003 4） 孙湘生，易滟. 国际贸易实务. 北京：清华大学出版社，北方交通大学出 版社，2005 5) 廖瑛. 国际商务英语 — 商务理论、语言与实践. 长沙：中南大学出版社，2002 6) Leo Jones and Richard Alexander.剑桥国际商务英语. 北京:华夏出版 社,2001 Some domestic network resources 外贸手册 /foreign-trade/ 中国贸促网 中国外经贸 / 中国对外经贸国际合作部 中国国际贸易网 / 阿里巴巴（国际站）/ 中国国际贸易发展网 /mysc.htm 中国出口精英网 离岸商务网 商资网 www.128.rr.nu 中国出口营销网  Some international trade organizations and their websites ICC ( International Chamber of Commerce) OECD ( Organization for Economic Co-operation and Development ) / UNCTAD (United Nations Conference on Trade and Development ) / WTO ( World Trade Organization ) U.S.Chambe