服务管理：运作、战略与信息技术原书第7版教学课件ppt作者美）詹姆斯A菲茨西蒙斯JamesAFitzChap014课件.pptVIP

Globalization of Services Learning Objectives Identify and differentiate the four domestic growth and expansion strategies. Discuss the nature of franchising from point of view of the franchiser and the franchisee. Differentiate between the three generic international strategies. Discuss the three factors to be considered in planning transnational operations. Discuss the five C’s that must be balanced in a borderless world. Identify and differentiate the five global service strategies. Expansion Strategies Franchising Benefits to the Franchisee Management Training Brand Name National Adve