社会化媒体营销和案例分析.pptVIP

社会化媒体营销的平台分类: 1.Social Networking Sites /社会关系网络 2. Video Sharing Sites/视频分享网络 3. Photo Sharing/照片分享网络 4. Collaborative Directories /合作词条网络 5.News Sharing Sites/新知共享网络 6. Content Voting Sites /内容推选媒体 7. Business Networking Sites /商务关系网络 8. Social (Collaborative) Bookmarking Sites/社会化书签 社会化媒体营销明星工具 企业如何开展社会化媒体营销? 我们需要解决以下几个问题 1.我们的营销活动目标客户是谁? 2.我们这次社会化媒体营销的目标是? 3.我们的营销策略是? 4.我们社会化媒体营销的媒介和平台是? 5.如何科学的评价活动的效果? 社会化媒体营销步骤: * * * * 社会化媒体营销及案例分析 唐兴通 唐兴通(Bruce) 网络营销咨询/营销/品牌策划/企业培训师 联系:along5418@ About Social media marketing Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Social media marketing: Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 个人案例:和DELL的故事 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 国外热炒社会化媒体营销 国外的社会化媒体营销热表现在: 1,基本所有大企业都已经开始进行社会化媒体营销活动,或者已经计划开展; 2,社会化媒体营销平台热 twitter,facebook,youtube引领互联网应用潮流 3,社会化媒体营销活动策划,创新层出不穷 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. E