长沙紫御江山整合推广的策略.pptVIP

网络策略 线上做影响 线下做销售 A、建立项目官方博客（热点新闻炒作） B、建立项目官方网站（项目形象宣传） A、利用0731、搜房网、搜狐焦点、新浪乐居、腾讯 房产、爱房网等组织网上团购活动（每月组织一次） 如：公务员购房团/中小商户购房团/中产阶层购房 团等 C、制造项目网络营销热点 C、业主论坛（项目节点及销售信息发布） 从互动中了解项目 B、不定期在各大地产网站进行有奖促销活动 如：抢电影票、演唱会门票等 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 推广执行画面 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第1阶段 立意破冰 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第一阶段 首度亮相，VIP首度热募，重在气质，精神，文化对接，号召系列，自我主张，激发共鸣 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 【除了形象价值的产品价值整理】 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 核心地段优势 人民东路，武广新城门户 人民东路 武广新城 长沙市中心 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 御交通 近地铁6号线，通武广高铁； 重要优势： 武广高铁 地铁6号线 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 御生活 集城市华宅、SOHO公寓、酒店 商业MALL、商业街、幼儿园等 SOHO公寓、酒店 商业MALL 商业街 幼儿园 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 御人文 近区府，邻农大、农科院； Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 御空间 超阔楼距，绝版低密社区； Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 御生态 欧派园林，六大组团花园； Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Asp