消费者行为研究英文翻译学士学位论文 .doc

英 文 翻 译 工商管理系 英文翻译评价表 学生姓名 性别 学号 外文文献标题 The study of consumer behavior 外文文献出处 Consumer behavior research paradigm conversion process 以下内容由指导教师填写（打勾“√”选择） 评价项目 评价结论 打勾 评价结论 打勾 评价结论 打勾 是否外文期刊文献 是 否 与本人论文相关 完全相关 一般 不相关 翻译工作量 超负荷 饱和 不饱和 翻译态度 认真 一般 不认真 翻译进度 按计划执行 一般 未按计划执行 翻译训练效果 优 良 中 差 综 合 评 语 （是否完成了规定任务、效果是否符合要求等） 指导教师签名： 2015年 4 月 20日 英文原文 The study of consumer behavior Abstract Study of consumer behavior more than a hundred years the history of the formation of the two paradigms - positivism and non-empirical study of consumer behavior represents the meaning of the basic achievements. Positivist paradigm to non-positivist paradigm shift represents a shift consumer behavior research, consumer behavior research is a revolutionary change. This paradigm shift, but also makes the assumption that consumer behavior research, research methods, study, basic knowledge of related disciplines, and many borrowed paradigm composition have changed dramatically. Background of this changing environment to promote the 20th century, 80 years after the world economic growth and prosperity, the industrial structure has undergone tremendous changes, purchasing power has been an unprecedented increase, the pursuit of individuality and freedom of consumers desire to become increasingly The more intense. Key words: consumer behavior, positivism, non-empirical Paradigm shift in consumer behavior research review process Research on consumer behavior, such as in Adam Smiths classical economics ? theory began to take shape; Marshall and other neoclassical economics in the formation of the initial system; the 20th century, 50 to 60 years, consumer behavior to the form of an independent discipline separate from marketing. In its hundred years of development history, its research paradigm can be summarized as positivism and non-positivism two. Moreover, each paradigm are pregnant with a large number of research perspectives. Positivism, inc