理工职场英语Unit1.ppt

Reading Resource A Look briefly at the text and answer the questions. a When developing new products, companies need to consider how to protect their innovations from illegal copying, how much this protection will cost, and how long it will last. This is a complex area because with any given invention, innovation, or process, various legal issues can arise, for example, patents, trademarks and service marks, trade names, copyrights, and trade secrets. A company needs to know which concepts are applicable in their case. The issue is complicated further by the fact that what is applicable and appropriate varies from one jurisdiction to another. For these reasons, companies invariably employ lawyers with special training in this field. Protecting new products Questions 1. What sort of text is this? 2. What sort of reader is it intended for? As we saw in the previous chapter, copyrights are, generally speaking, quite easy to obtain but they are usually only applicable in certain circumstances. As for patents, they can involve long, complex claim and approval procedures. Also, it is usually quite expensive to obtain a patent and then even more expensive to defend and preserve it. Read the sentences and circle True or False. b Key For each word from the text, underline the word that is not a synonym. c Look for information about the laws covering patents, copyrights, intellectual property, etc., in your country and prepare a written report. d Key Reading Resource B Look at the photographs and, in your notebook, make notes about how these products have evolved, if at all, in recent years. a Read the text and match each heading with the correct paragraph. b Quality Feature Image Style Product Modification Key Feature Style Quality Image Read the article and answer the questions according to the information in the text. c 1. Why might a company consider it necessary to update its product