低端保健酒深度分销是关键(国外英文资料).doc

低端保健酒深度分销是关键(国外英文资料) Health wine products are mainly used for catering wine, home health care for personal use, wine gifts. Professional health wine enterprises generally start from catering, occupied market, strengthening market infrastructure, establish a brand image, such as fresh wine, yedaolugui alcohol; product extending to the health wine industry, especially the well-known brands, with high price, in the gift market skimming, such as: Wuliangye pharmaceutical dragon tiger wine, Qi concentrated wine, Reyes pharmaceutical gun days red. Market inspection has proved that it is necessary to form a well-known brand of health care liquor and the formation of loyal consumer groups, that is to strengthen the development of the market for personal use. The development of the market for personal use is closely related to the foundation and future of health care wine. Since it is known as self occupied market, that is not to gift market based, rely on more people, long-term consumption and consumption, relying on a large loyal consumer groups to support a larger share of the market. From the current domestic consumer awareness and consumption capacity, the low-end positioning of health wine can cut into the market, more in-depth market, and more acceptable for consumers for a long time. Shiquandabu wine, Hua Tuo wine, wine, wine, Coconut Island deer Five Fingers Group etc. should belong to this type of model. Low end health wine positioning Low end health wine in the positioning, we must consider the consumer groups, to the majority of middle-income consumers as the main target consumer. Is the consumer groups positioning Five Fingers Group coconut wine for middle-income people, especially for wage earners, by quot on the consumer groups; eliminating trapped recover from fatigue, after alcoholism, and fill the body such as refining the common demand, more clear product positioning. The price of low-end health wine is closely related to the positioning of products (ind