国际商务英语chapter 4 sales promotion.pptVIP

Sales Promotion I. Teaching targets 1. Master the guidelines of writing sales letters. 2. Learn the skills of promotion. 3. Understand the language characteristics of promotion letters. 4. Learn about the ways to establish business connections. Sales Promotion II. Teaching contents 1. Importance of product promotion in international market 2. The way to find potential customers 3. The skills to write a beautiful promotion letter to make yourself stand out 4. Factors to be taken into consideration and the layout of a good promotion letter Sales Promotion III. Teac