《即开型体育彩票彩民消费行为研究》本科论文.doc

本科生毕业论文(设计) 即开型体育彩票彩民消费行为研究 专 业： 社会体育 提交日期： 目 录 中文摘要···························································3 外文摘要···························································4 前言·······························································5 1.文献综述··························································5 1.1我国体育彩票发展状况·········································5 1.2即开型彩票在我国的发展状况··································5 1.3即开型彩票在国外的发展状况··································6 1.4我国体育彩票彩民消费状况····································7 1.4.1影响彩民消费主要因素概括·······························7 1.4.2影响彩民消费个人因素····································7 1.4.3彩民消费心态、动机······································8 2.研究对象与方法···················································8 2.1研究对象······················································8 2.2研究方法······················································8 2.2.1文献资料法············································8 2.2.2问卷调查法···············································8 2.2.3数理统计法···············································8 2.2.4访谈法···············································8 3.结果与分析·······················································9 3.1黄山市屯溪区购买即开型体育彩票彩民群体特点分析··········9 3.1.1性别分析·················································9 3.1.2年龄分析·················································9 3.1.3受教育程度分析··········································10 3.1.4从事职业分析············································10 3.1.5月收入情况分析··········································10 3.2黄山市屯溪区即开型体育彩票彩民消费行为分析··············11 3.2.1主观因素影响分析·······································11 3.2.2客观因素影响分析·······································14 3.3黄山市屯溪区即开型体育彩票需改进措施分析················15 4.结论·····························································16 5.对策与建议······················································16 参考文献···························································18 致谢·······························································19