香奈儿邂逅香水营销策划英文版.pptVIP

Chanel chance EDP Content 1.Introduction to the Product 2. Consumer Profiling Analysis 3.Market Segmentation and Targeting 4.Opportunity and Competitor 4. Positioning Strategy 5 .Marketing Activity（Video） 6.Conclusion 1.perfume history Egyptian combustion plant found the earliest perfume In17th Century the perfume fashionable whole society 18th Century appear Cologne 19th、20th Century perfumes unprecedented prosperity ,as Lancome、Estée Lauder In 2007 China perfume consumption is second in the world, and the only Japan 2010 China market expansion after, development potential is great 1