Display Features：显示功能.ppt

* * * * * * * * * * * * * * Artistic Design Section 18.2 Display Design and Preparation Fill in the Blanks for Each Artistic Element Artistic Design Section 18.2 Display Design and Preparation Fill in the Blanks for Each Artistic Element Artistic Design Section 18.2 Display Maintenance Evaluate the Completed Display Artistic Design Section 18.2 Display Maintenance Evaluate the Completed Display Artistic Design Explain why the first step in display preparations is so important. Section 18.2 1. Selecting the merchandise is important because it will determine the theme and the other elements of the display. Section 18.2 Artistic Design Differentiate between decorative and functional props. Section 18.2 2. Decorative props include such things as floor coverings, wall treatments, and backgrounds to create an interesting setting. Functional props serve a useful purpose and include items for holding merchandise such as mannequins, racks, and shirt forms. Section 18.2 Artistic Design Describe how formal balance and informal balance are achieved in a display. Section 18.2 3. Formal balance is achieved by placing large items with large items and small items with small items. Informal balance is achieved by balancing a large item with several smaller ones in a display. Section 18.2 End of Section 18.1 Display Features Chapter 18 visual merchandising and display Section 18.2 Artistic Design * * * * * * * * * * * * * * * * * * * * * * * * Section 18.1 Display Features Chapter 18 visual merchandising and display Section 18.2 Artistic Design CONNECT What memorable visual displays have you seen at stores? Display Features Section 18.1 Explain the concept and purpose of visual merchandising. Identify the elements of visual merchandising. Describe types of display arrangements. Understand the role of visual merchandisers on the marketing team. Section 18.1 Display Features Visual merchandising and displays are important promotional strategies to sell products and services, attract