(精选)实用商务英语听说第二册Unit 13 Market Research课件.ppt

Unit 13;Teaching Aims;Warm-up;Warm-up;Task One Directions: You are going to here a dialogue between Helen and Lester. Answer the following questions according to what you hear. 1. Helen and Lester work for __________.(B) A. a supermarket B. a hardware manufacturer C. a consultancy ;2. Which of the following statements is correct? (C) A. People like to take part in market research when they are at home. B. Staff in Lester’s company often answer the questions in market researches when they are at work. C. Usually people prefer to participate in the telephone surveys on company time. 3. According to the feedback from retailers, what is the strategy of Lester’s company? (C) A. Conduct market researches in person. B. Manufacture sound cards with high quality and modern design. C. The products should be multifunctional but low in price. ;4. What do the customers most care about when they choose this kind of products? (A) A. Reliability B. Function C. Price ;Task Two Directions: In this task, you will hear a person working in marketing department. Listen to an interview between her and a customer. Decide the following statements are True or False. 1. The man is a regular customer of Hero Company. (F) 2. The man thinks the critical flaw of Hero detergent is its undesirable smell. (T) 3. The Clean detergent is cheaper than Hero detergent, but it can wash cleaner. (F) 4. The man is quite satisfied with Hero’s new product and ready to use it in the future. (F) 5. The purpose of the interview is to acquire more information to minimize the risks involved in the new product production. (T) ;Task Three Directions: In this part, you will hear two persons talk about price-setting strategy. Filling the blanks according to what you hear. sales figures buying habits. introductory customer base young ;Part III Listening for specific information;Task One Directions: In this task, you will hear two employees working in an American company talk about sales in different markets