广告内容设计与移动营销外文文献翻译.docVIP

外文文献翻译 原文及译文 (本文档归max118网hh2018所有，仅供下载使用) 标题：Content design of advertisement for consumer exposure: Mobile marketing through short messaging service面向消费者的广告内容设计：通过短消息服务的移动营销 作者：Mahmud Shareef, Yogesh Dwivedi, Vinod Kumar, Uma Kumar 期刊：International Journal of Information Management ，卷：37,期：4，页码： 257-268 年份：2017 字数：译文7000多字 原文 Content design of advertisement for consumer exposure: Mobile marketing through short messaging service Mahmud Shareef, Yogesh Dwivedi, Vinod Kumar, Uma Kumar Abstract The success of mobile phone-based short messaging service (SMS) commercials as a tool of promotional m