商务英语翻译（第二版）Unit15市场营销.ppt

Unit 15 MARKETING CONTENTS TEACHING AIMS After studying this unit, you are required to: 1. Have a sound understanding about the marketing. 2. Translate the professional language of the marketing. 3. Get hold of the translating methods and skills of some sentences and paragraphs relating the marketing. 4. Master the difficult words and expressions. Passage One Standardized Marketing Strategy QUESTIONS What does an assessment of the pros and cons of standardization depend upon ? What areas do the advantages of a standardized marketing strategy lie mainly in ? What is