战略管理.希特.第四版ch04.pptVIP

Chapter 4 Business-Level Strategy 82 83 84 85 86 87 88 89 94 97 99 100 102 103 104 107 107 107 59 Firm may be “outfocused” by competitors Large competitor may set its sights on your niche market Preferences of niche market may change to match those of broad market Major Risks Involved With a Focused Differentiation Business Level Strategy Breadth of Competitive Scope Source of Competitive Advantage Broad Target Market Narrow Target Market Cost Cost Leadership Differen- tiation Generic Business Level Strategies Focused Differen- tiation Focused Low Cost Integrated Low Cost/ Differentiation Uniq