茶空间奶茶店广告推广的策划书.docVIP

茶 空 间 推 广 策 划 书 小组成员：黄成云 覃琼 彭晓云 刘振 刘运荣 徐柳 目录 一、Logo··············································3 二、前言··············································3 三、产品分析········································3 四、环境分析·······································4 1、竞争对手分析·····························4 2、经营状况分析····························7 3、消费者分析·······························8 4、发展趋势分析····························9 五、广告目标·······································10 六、广告定位···