自媒体背景下的景区微信营销研究中英文外文文献翻译2017.doc

文献出处: Cooper J. The research of scenic spot WeChat marketing under the background of we media[J]. Tourism management, 2017, 1(5): 557-571. 原文 The research of scenic spot WeChat marketing under the background of we media Cooper J Abstract Increasingly fierce competition in tourism market, tourism and information technology applications, as well as tourists travel information channels of diversification and individuation, scenic spots is an urgent need to combine the habit of relying on tourists gather and receiving information of new media to create new marketing model. Starting in the 1990 s, tourism driven in the popularity of the Internet and network marketing activities, but marketing is relatively single, precision and influence is not high. WeChat public platform, not only changed the way the information acquisition and transmission of tourists, tourism industry developing an effective market at the same time, the precision marketing. Relying on WeChat large active user base, tourism activities expand the influence of tourism marketing. Rich combination of online and offline marketing, at the same time, tourism marketing and profitable way. Keywords: media, scenic spots, WeChat marketing 1 Introduction Scenic spots WeChat marketing major is opened to public, implementation, the scenic spot subscription number can be the first time to let the user receives the information of point-to-point precision push to the scenic spot, to raise the transformation rate of the value of the scenic spot campaign to increase the heft of scenic spot activities; Scenic spot service, can make the scenic spots and potential tourists more close communication, not only convenient for tourists to get information, activities and tourism to the scenic spot information first-hand information, such as for tourism scenic area development tourism products according to the requirements of tourists, tourism service provides the source of information. WeChat tourist scenic spot used to dev