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Unit9英语基础模块（下册）Advertisement1/46
AdvertisementAims:2/46
AdvertisementAims:3/46
Reading:theGreatWallReading&SpeakingWritingListeningWarmingupProcedures:Advertisement4/46
AdvertisingWarmingupBrainstorm–theAdvertisement5/46
Quiz:Whatisanadvertisementusedfor?Quiz:Howcanwemakeanadvertisement?Quiz:Wherecanwemakeanadvertisement?AdvertisingWarmingup6/46
Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.AdvertisingWarmingup7/46
AdvertisingWarmingup…bringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansof…8/46
AdvertisingWarmingupMI--Xiaomi小米国产自主品牌中佼佼者，以全新营销模式和“为发烧而生”驰名。9/46
AdvertisingWarmingupSendingbrochures,flyersormails,showingpostersornewspaperads,makeradio,TVortheInternetcommercialsandsoon.10/46
AdvertisingWarmingupAdvertisement11/46
FastReadingReadthetextfast,andthenanswerthefollowingquestions.AdvertisingReading12/46
AdvertisingReading~key1.Whatisanadusedfor?…tosendcommercialinformationaboutcommoditiesorservicestothepublic.Brochurescancontainagreatdealofinformationifdesignedwell.2.Whatdobrochurescontain?13/46
AdvertisingReading3.Whydoweputadinnewspapers?4.WhodowemakeTVcommercials?Becausemostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveagoodeffectbecauseTVisbecomingmoreandmorepopular.Reading~key14/46
AdvertisingReadingReading~keyWeallknowthatsomeadsgivefalseinformationtomisleadus.Adscanmoreorlessmakeconsumerschangetheirattitudetowardsomeproductsorservices.5.Howabouttheadsaffection?6.Howcanadsmisleadus?15/46
So,itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads.7.Whatcanwedowhenwereadads?AdvertisingReading~key16/46
AdvertisingReading~Analysis课文分析Wha
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