2023-ESKO-包装趋势报告-英文版-15页.pdf

Packaging

Trends

1|2023PackagingTrends

Introduction

In2023,brandsandtheirpackagingsupplierswill

needtobecomemoreagiletoremaincompetitiveand

thriveinthefaceofnewmarketchallenges.Packaging

professionalswillneedtoperpetuateandexpand

thepersonalrelationshipbetweentheirbrandsand

consumers.Theywillneedtoembraceopportunities

foradvancingsustainability,maximizingtheuseof

technology,streamliningsupplychainoperations,

incorporatingtrendingpackagingdesignpractices,

andcreatingefficiencies.

Packagingdesign,consumerpreferences,and

technologytrendsareallinterconnectedtocreate

themarketplaceofthefuture.Consumerbehavior

influenceshowbrandsoperate,andtechnologyfosters

connectionamongbrands,suppliers,consumers,

andtheirenvironments.Thise-Bookwilladdresskey

packagingtrendsinfluencingthemarketin2023and

howtechnologywillhelpbrandsandsuppliersmeet

thenewchallenges.

2|2023PackagingTrends

OurInsights

Inthisreportyou’lllearnaboutpackagingtrendsweforeseefor2023andbeyond.Itincludesinsights

gatheredfrominternationalmediatrendsetters,consumertrendmarketresearchandconsultingfirms,

aswellasforecastsfromEskopackagingthoughtleaders.AlsoincludedaretheDecember2022survey

resultsconductedbyEskoofpackagingprofessionalsaroundtheworldregardingfuturepackagingtrends,

challenges,andopportunitiesforreflection.

ConsumerBuyingBehavior

Consumerbehaviorschangeastheworldaroundthemdoes.ItimportanttothemnowthanbeforetheCOVID-19pandemic.”

wouldbeanunderstatementtosaythatinthelastfewyears,Anincreasedfocusonthemselveshelpsconsumersreconnect

therehavebeensignificantchangestoconsumers’