品牌价值-最有价值和最强大的瑞典品牌50强的2024年度报告（英）-2024.3.docx

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品牌价值-最有价值和最强大的瑞典品牌50强的2024年度报告（英）-2024.3.docx

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2024Sweden50

2024

TheannualreportonthemostvaluableandstrongestSwedishbrands

March2024

Contents

AboutBrandFinance 3

Foreword 4

DavidHaigh,ChairmanCEO,BrandFinance

RankingAnalysis 7

BrandValueRanking(SEKm) 14

Methodology 15

OurServices 21

?2024Allrightsreserved.BrandFinancePlc.

BrandFinanceSweden502024 /sweden2

About

BrandFinance

Theworldsleadingbrandvaluationconsultancy.

Forbusinessenquiries,pleasecontact:

RichardHaigh

ManagingDirectorrd.haigh@

Formediaenquiries,pleasecontact:

PennyErricker

GlobalPressEnquiresp.erricker@

Forallotherenquiries:

enquiries@

+442073899400

BridgingthegapbetweenMarketingandFinance

BrandFinancewassetupin1996withtheaimofbridgingthegapbetweenmarketingandfinance.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.

Quantifyingthefinancial

valueofbrands

Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually.

Uniquecombinationofexpertise

Ourteamshaveexperienceacrossawiderangeofdisciplines

frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.

Pridingourselves

ontechnicalcredibility

BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.

Foreword

Brandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhowitcontributestotheoverallvalueofthecompany.Thisimportantunderstanding

caninformdecision-makingrelatedtomarketingandbrandinge