浅析深圳顺电家电配送问题及优化策略-.docx

摘要

当前家电市场竞争激烈，家电销售多以连锁经营为主，家电连锁企业中配送环节占据举足轻重的作用。本论文结合物流和配送的相关理论，以深圳市顺电股份有限公司为研究对象，分析该企业家电配送的现状，总结该配送中心存在的一些问题。从配送中心配送作业区域规划布局、配送作业准则、配送中心设施设备、商品运输和信息系统五个方面入手，分析得出配送作业区域布局和设施规划不够合理、配送作业标准不明确、配送设备落后、淡旺季需求下自营配送模式存在弊端和配送信息管理系统功能不完善等问题。针对问题提出对配送作业区域布局和设施进行合理规划、规范配送作业标准、引进和更新配送设备、根据淡旺季需求发展共同配送和完善现有配送信息管理系统功能等优化策略。以期待论文研究结果对深圳顺电配送作业的优化提供借鉴。

关键词：家电零售连锁经营共同配送

Abstract

Atpresent,themarketofhomeapplianceisverycompetitive,thesalesofhomeapplianceismainlychainoperation,andthedistributionofhomeappliancechainenterprisesplaysanimportantrole.Basedonthetheoryoflogisticsanddistribution,thispapertakesShenzhenShundianCo.,Ltd.astheresearchobject,analyzesthecurrentsituationofthedistributionofhomeappliances,andsummarizessomeproblemsexistinginthedistributioncenter.StartingfromthefiveaspectsofDistributionCenterDistributionOperationAreaPlanningandlayout,distributionoperationguidelines,distributioncenterfacilitiesandequipment,commoditytransportationandInformationSystem,itisconcludedthatthelayoutofdistributionareaandfacilitiesisnotreasonableenough,thestandardofdistributionisnotclear,theequipmentisbackward,andtherearesomeproblemsinthemodeofself-rundistributionunderthedemandoflowpeakseasonandthefunctionofdistributioninformationmanagementsystemisnotperfect.Inviewoftheproblems,thispaperputsforwardsomeoptimizationstrategies,suchasreasonablelayoutofdistributionareaandfacilities,standardizationofdistributionstandards,introductionandrenewalofdistributionequipment,developmentofjointdistributionaccordingtothedemandoflowpeakseasonandimprovementofexistingdistributioninformationmanagementsystemfunctions.TheresultsofthispaperareexpectedtoprovidereferencefortheoptimizationofShundiandistributioninShenzhen.

Keywords:householdapplianceretailchainoperationandjointdistribution

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