中国支线航空调查报告.ppt

中国支线航空调查报告Survey Report on China’s Regional Aviation 为什么要进行中国支线航空调查？Purposes of China’s Regional Aviation Survey 帮助各位挖掘中国航空市场的潜力，了解中国旅客对支线航空的需求，寻找合适的合作伙伴。 This survey is aimed to help you uncover the potentials of China’s aviation market, understand passenger needs in terms of regional aviation in China, and seek potential partners for future collaborations. 谁在什么时候怎样参加了调查？Survey Methodology and Participants’ Background 2007年2月24日-3月12日 24 Feb.-12 Mar. 2007 去除无效投票后，60%为民航业内人士，其中16%为了解支线航空的业内人士。旅客占40%。 Out of all valid responses, 40% come from air travelers, the rest of participants are industry insiders with 16% have solid understanding of China’s regional aviation. 本次调查主要通过网上调查的形式获得数据。 This survey was conducted online. air travelers 40% industry insiders 60% without solid understanding of regional aviation 44% with solid understanding of regional aviation 16% 什么情况下使用支线航空？Purposes of Travel Using Regional Aviation In China, more passengers flying regionally are for leisure instead of business purpose. 46%:Travel & holidays 27%:Business 15%:Visiting friends and relatives 12%:Others 选择支线航空的原因？Factors Cause Air Travelers to Use Regional Aviation 59.9%:Time-saving 47.4%:Ground transport not convenient 30.4%:Long-distance for ground transport 27.4%:Seek more comforts 11.4%:Air travel is safer 3.4%:Others 哪些因素会让旅客放弃使用支线航空What Factors Would Cause Air Travelers Not to Utilise Regional Aviation 48.3%:Too expensive 44.8%:Unreasonably long transit time 42.2%:Low flight frequencies 31.3%:Inconvenient transfers 26.5%:Airport too far away from city 24.6%:No direct flight available 16.6%:Small aircraft 13.8%:Uncomfortable aboard flight 2.4%:Others 时间和距离对支线航空的影响 机场间地面交通超过多少时间时您会考虑支线航空？ 目的地距离您多远时您会选择支线航空？ 旅客可能会在支线机场进行哪些消费What Fee-paying Services Passengers May Need at Regional Airport? 51.7%:Food and beverages 33.4%:Local tour guide and similar services 27.2%:Local souvenirs 26.5%:Car hire 19.6%:Accommodation 12.1%:Others 7.5%:VIP services 1.5%:Advertising 业内人士认为提高支线机