IBM商业白皮书-以利润取胜-亚洲低成本运输业的影响.pdfVIP

IBM Business Consulting Services Winning at the margin The impact of low-cost carriers in Asia deeper An IBM Institute for Business Value executive brief /bcs The IBM Institute for Business Value develops fact-based strategic insights for senior business executives around critical industry-specific and cross-industry issues. This executive brief is based on an in-depth study created by the IBM Institute for Business Value. This research is a part of an ongoing commitment by IBM Business Consulting Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@ for more information. Contents Executive summary 1 Executive summary The influx of low-cost airlines across the globe has roiled the industry, and incum- 1 1 Low-cost carriers: Changing bents are scrambling to respond. In Asia, the most recent region to confront this the rules of the game disruption, new entrants and traditional carriers alike can profit from assessing the 5 The growing surge: Low-cost successes and failures of their North American and European counterparts. Clear airlines in Asia success factors include an innovative customer experience, balanced growth, 8 Local challenges and obstacles simplicity and efficiency from route structure to fare structure and effective corpo- 10 What differentiates a rate governance. In a far more volatile environment than ever before, three new successful low-cost airline imperatives emerge for winning the airline margin game: 1) refine the core value 14 Implications for incumbents’ proposition, 2) ac