高中英语 Unit1 Advertising-word power课件 牛津译林版必修4.pptVIP

Word Power Unit 1 Advertising Blank-filling ____________ (advertise) are an important part of life.They use lots of ____________ (persuade) and _______ (excite) images to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs.They do not always tell you the _______ (true). We should be ________(care). More examples: Competition: Think more words that are created this way. Which group can win ? The group that has the most words wins. How to form adjective from nouns and verbs? Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like persuasive language and exciting images, but they are not meant to trick us. Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) creative (5) fantastic (6) exciting (7) friendly (8) competitive (9) famous (10) lucky Useful expressions: Product Market research Sales and marketing Sales/marketing department Consumers Market share Sales target Market leader High quality Sales figures Practice: B Possible answers: (1) product (2) market share (3) sales figure (4) consumers (5) high quality (6) market research (7) sales/marketing department (8) Sales target (9) market leader (10) sales and marketing product sales quality figure consumer discount I want to buy some milk ________ from the shop. ________of milk usually go up during this time.I like ‘Fresh’ milk very much because this band usually has a good________ . Recent sales ________ show that it is popular among _______. The shop also gives much _______ of 10 per cent for cash.`Why don’t you have a try? Homework 1 Finish the Ex on Page 91. 2 Make good preparation for Grammar and Usage. * * Advertisements persuasive exciting Generally commercial truth careful Question:How are these n