奥迪车型定位与目标用户定位-CN-1.PPTVIP

Name, Abteilung, Titel, Datum * * * 产品营销 中国最进取的商务用车 事业成功而不张扬，激情进取而富有品味，深谙中国传统而又主导着时代进步主旋律的成功人士。 广告沟通 21世纪具有未来观的新现代商务精英。 事业成功而不张扬，激情进取而富有品味的社会主流精英中的注重平衡人生、具有社会责任感的成功人士。 产品定位 中国最进取的商务用车 公关 高档公商务轿车的典范 目标用户 公关 广告沟通 产品营销 A6L产品及目标用户定位 The most progressive car in China They are succeed in business but not stink, full of enthusiasm and tasteful, traditional and leading tideway. New modern business elites with vision of 21st century PR PR The most progressive car in China Product Positioning and target group of A6L Product Marketing Product position of A6L Target group of A6L Product Marketing Ad. Communication Ad. Communication Q7产品定位及目标用户 产品营销 全球首款 第三代顶级豪华SUV 希望用个性方式展现社会地位，用更酷的生活方式释放心情，外表成熟稳重，内心向往激情自由的时尚成功人士。 广告沟通 希望用与众不同的人方式表现个性和地位的，追求个性、时尚、运动和刺激的成功人士。 事业成功又不事张扬、激情进取而又富有品味的社会主流精英中那些更具激情活力和冒险精神的人士。 产品定位 时尚个性而不失优雅尊贵的顶级SUV 公关 奥迪打造的第一款“高性能SUV” 目标用户 公关 广告沟通 产品营销 The first third generation of top premium SUV in gobble They are the fashion successful elite, who hope to show social position with individuality way, and to release mood with cooler life style. They are appearance mature steady, but inner desire passion free. Successful and stylish people who wish to show their social status with own character. They pursue a lifestyle to free their mind. Though discreet and thoughtful in appearance, they aspire for passionate freedom of mind. A premium SUV with stylish and sophisticated elegance PR PR Product Positioning and target group of Q7 Product Marketing Product position of Q7 Target group of Q7 Product Marketing Ad. Communication Ad. Communication Audi’s first premium SUV Successful but not arrogant, passionate and energetic social elite with spirit of adventure among those progressive and high taste people A8L产品定位及目标用户 产品营销 最运动的豪华D级车 广告沟通 对未来有着洞察力，相对于现有财富， 更在乎创造未来价值的新时代领袖。 事业成功而不事张扬，激情进取而富有品味的社会主流精英中富有创造力的“才智领袖” 产品定位 新时代领袖座驾 公关 最安静的顶级豪华轿车 目标用户 公关 广告沟通 产品营销 事业成功、胆识过人、气度非凡、品味高雅、集智慧财富于一身的“时代领袖” The sportiest luxury saloon in the D segment. The progressive vangu