Agenda资料.pptVIP

OgilvyInteractive worldwide Agenda Role of Interactive for Disney Stores The web: right place to be How can we make the web work for you? Role of Web Drive loyal guests to Disney Stores Encourage membership to Disney Club Provide added-value to members on the web Online strategy supports offline strategy Disney Stores Disney.co.jp/store Club support Club membership The Web: right place to be Can we reach your core target? - female, 20-34 Female Netizens in JapanAge profile Female age profile in Feb. 1998 Feb. 1998 Info Com Research Feb. ‘98 Year 2000 20 to 34 : 82.9% (3,469,365) Source : CSJ Sep. 1998 Year 1998 Year 2000 Female Netizens in JapanGender Expected growth is 3% to 5% per annum 4,185,000 people 11,812,500 people Internet in Japan source: CyberSpace Japan September ‘98 The Net Population in Japan 14 Million in Oct.1998 to 34 Million by 2000 source: Nikkei BP Sep. ‘98 e-commerce: Japan Relatively slow growth “Japan is predominantly cash market” (although credit card penetration is about 69%) “Security concerns” However… 62% of Females and 48% of Males have used online shopping xource: Nikkei Research Up to 80% make their buying decision on the web Drive loyal guests to Disney Stores Disney Stores Disney.co.jp/store Club support Club membership Female Netizens in Japan Predominantly office workers, students and housewives source: CyberSpace Japan September ‘98 Female Netizens in JapanAccess location Info Com Research Feb. ‘98 Predominantly office and home Female Netizens in JapanRegions Hokkaido/Tohoku 7.4% Tokyo 18.6% Kanto 28.9% Chubu/Koshin’etu 14.2% Kinki 18.0% Chugoku/ Shikoku 6.3% Kyusyu/ Okinawa 5.3% Excl. Tokyo 47.5% of the Netizens live in Kanto area. 18% in Kinki, 14.2% in Chubu/Ko-shin’etsu Companies are concentrated Kanto area Info Com Research Feb. ‘98 The web can work for you In the same way as all your one-to-one communications: Recognize them: personalization Reward them: points, promo’s, gifts, e-coup