Bright Eyes Club 2000资料.pptVIP

Contents Work Schedule Budget Business Imperatives and Opportunities Description of Project Function Our Strategy implementation Process Phase 2 : Set up On-line Club Phase 1 : Set up Off-line Club 2000 DM Program Prospect Cooperation with Myweb Team profile Phase one Budget Project Management RMB 300K Setup Database Install I-bridge RMB 300K Analyze Exist DB users RMB 200K Setup Channel DB RMB 100K Database Management RMB 200K First Off-line DM Campaign RMB 600K Binder Mailing RMB 1290K ( See Appendix four ) Total RMB 2990K Phase two Budget Project Management RMB 200K Setup web site Strategy and Concept RMB 200K Creative design RMB 600K Tech design RMB 400K Promotion RMB 600K Total RMB 2000K WebTV RMB 1200K Build Key Channels Appendix One Build Key Channels WebTV set up Hardware Setup TV + Web Box + Telephone Line Software Setup Choose Key BL Seller in Key Channel Uniform of Key BL Sellers Merchandising Whole Web Posters Leaflets Training Set up (1day) On line QA Support Sales Appendix One Offline Reminder Appendix One Set up on-line club Overview Products Info Campaign “Eyes Care” Institute Self-Interested Area Campaign Report Community Myweb: EyesCare Club Appendix Two Set up on-line club Contents Entitled Personal Points Stored Demo Channel End-user Personal Equivalent Advice Channel End-user Point Calculator Channel Changing relevant persons points for every purchase and exchange Campaign Explanation Point Storing Demo Point Equivalence Offer Exchange Order System Appendix Two Set up on-line club Contents Entitled Explan