Creative Problem Solving资料.pptVIP

1 2 2 No change Ogilvy Mather Creative Problem Solving Creative Creative is the thought process which goes beyond existing structures, patterns, ideas and realities and results in the production of ideas that are new and challenging and inevitably disruptive to the pre-eminence of existing ideas. Professor Judith Robinson Valdez The Study and Development of Creative Thinking 1987 Key Mechanisms Opening up Divergent thinking Closing down Convergent thinking Defer judgment Think of as many ideas as you can Be receptive to all ideas Look for ways to modify or otherwise combine ideas All ideas to incubate Be systematic Clarify and make known your evaluation criteria Avoid premature closure on data Be realistic about your problem Avoid killer instruct in evaluating data Don’t lose sight of where you are going Focus Challenge Search Harvest Evaluate Solution for Front Alternatives Runners ? Patterning The system pushes us we must break the patterns The right answer - The second and the third right answer That’s not logical - it doesn’t have to be Follow the rules - Challenge the rules Be practical - be a magician Avoid ambiguity - use ambiguity as a development tool To err is wrong - failure creates opportunities Play is frivolous - play is essential That’s not my area - what can I learn by analogy Don’t be foolish - challenge group think I’m not creative - I’m creative if I think I am Where do People Find Most of Their Ideas Sitting on toilet Showering or shaving Traveling to work During a boring meeting During leisure reading While exercising On waking in middle of night While in church While performing manual labor Type of Solution “Previous Problems” What We Need To Know What We Can Only Guess What We Know Now What We Could Know Now “New Problem” More of the same More and Better More and Better Something Different Moving The Window of Our Experience “Previous Problems” What We Need To Know What We Ca