[integrated media planning课件]02smd2e.pptVIP

The Media Age Agenda The Media Industry Comes of Age Exponential growth in media options The Technology Engine Technological advances driving change The Land of Opportunity The new American dream The Media Whirl Balance and traction or the lack thereof The Media Industry Comes of Age Television Radio Internet Weblogs Newspapers Magazines Newsletters Out-of-home Telemarketing Direct marketing Movie theatres Television Television has been around since the 1920’s and really took off in the 1950’s Cable TV started in the 1940’s and really took off in the 1980’s The next wave is digital televisio