关于京东商城物流配送模式的分析 毕业论文.doc

关于京东商城物流配送模式的分析 摘要 在B2C电子商务中，物流配送是企业与客户之间联系的桥梁，关乎着企业的形象、利润及发展。随着电子商务的发展，市场竞争的加剧，消费者出现分散性和广域性，物流配送在电子商务企业开展与运作中的地位越来越重要，物流的配送模式及服务水平逐渐成为制约B2C企业进一步发展的瓶颈。选择适合自己的物流配送模式，能有效的降低企业成本，提升服务水平，增强企业的竞争力。本文以京东商城为例，综合分析其物流配送模式的结构，采用的两种物流配送模式的优缺点，结合当前我国电子商务物流配送模式现状及发展的趋势，对京东商城的物流配送提出改进措施。 关键词：物流配送模式；B2C电子商务；京东商城；第三方物流；发展战略 Abstract In B2C electronic commerce, logistics distribution between customers and enterprises linked to the bridge, relates to the image of enterprises, profit and development. With the development of electronic commerce, the aggravation of the market competition, consumer appears the dispersion and wide area, logistics and distribution in the development and operation of electronic commerce is becoming more and more important, the logistics distribution mode and service level gradually become the bottle neck of the development of B2C enterprise further. Choose suitable logistics distribution mode, enterprises can effectively reduce the cost, improve service levels, enhance the competitiveness of enterprises. Taking the Jingdong Mall as an example, a comprehensive analysis of the logistics distribution modes of the structure, the two kinds of logistics modes, the union current our country electronic commerce logistics distribution mode current situation and development trend of Jingdong Mall, logistics and distribution improvement measures Keywords: Logistics distribution model；The B2C Electronic Commerce；Jingdong Mall; Third party logistics; Development strategy  目录 1.前沿 4 1.前沿 4 1.1选题背景 4 1.2选题对象与意义 4 2.物流配送概述 4 2.1物流配送内涵 4 2.2物流配送模式分类 4 2.2.1企业自营物流模式 5 2.2.2第三方物流模式 5 2.2.3物流一体化 5 2.2.4共同配送模式 5 3.自营物流和物流外包对比分析 6 3.1自营物流的优势 6 3.1.1降低交易成本 6 3.1.2掌握控制权 6 3.1.3避免商业秘密的泄露 6 3.1.4盘活企业原有资产 6 3.1.5提高企业品牌价值 6 3.2自营物流的劣势 7 3.2.1企业投资巨大 7 3.2.2企业配送效率低下造成管理难控制 7 3.2.3物流配送的专业化程度低且成本高 7 3.2.4无法进行准确的效益评估 7 3.3外包物流的优势 7 3.3.1降低企业的生产成本 7 3.3.2企业的经营风险得到分担 7 3.3.3提高企业的运作效率 8 3.3.4有利于塑造企业形象 8 3.3.5降低新产品的开发风险 8 3.4外包物流的劣势 8 3.5企业在两种物流模式选择应考虑的因素 9 4.京东商城的物流模式 9 4.1京东商城自营配送模式 9 4.2京