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2010The_business_model:Theoretical_roots,_recent_developments,_and_future_research.pdf 45页

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Working Paper WP-862 June, 2010 Rev. September 2010 THE BUSINESS MODEL: THEORETICAL ROOTS, RECENT DEVELOPMENTS, AND FUTURE RESEARCH Christoph Zott Raphael Amit Lorenzo Massa IESE Business School – University of Navarra Av. Pearson, 21 – 08034 Barcelona, Spain. Phone: (+34) 93 253 42 00 Fax: (+34) 93 253 43 43 Camino del Cerro del Águila, 3 (Ctra. de Castilla, km 5,180) – 28023 Madrid, Spain. Phone: (+34) 91 357 08 09 Fax: (+34) 91 357 29 13 IESE Business School-University of Navarra - 1 Copyright © 2010 IESE Business School. THE BUSINESS MODEL: THEORETICAL ROOTS, RECENT DEVELOPMENTS, AND FUTURE RESEARCH Christoph Zott1 Raphael Amit2 Lorenzo Massa3 Abstract The paper provides a broad and multifaceted review of the received literature on business models in which we examine the business model concept through multiple disciplinary and subject-matter lenses. The review reveals that scholars do not agree on what a business model is, and that the literature is developing largely in silos, according to the phenomena of interest to the respective researchers. However, we also found some emergin

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