浅谈商业广告的翻译技巧答辩.ppt

The Translation Skills of Commercial Advtisements members: 06 号 尹晚霞 21 号 陈 方 27 号 李 元 Reasons The development of economic globalization The use of commercial advertising more and more widely The translation of commercial advertisement is closely related with our professional skills 1.the principle of commercial Ads 2.the way of commercial Ads 3.the annoucements of commercial Ads 4.Conclusion 5.References The principle of commercial Ads Function orientation of translation The aesthetic language of translation The culture correct of translation Function orientation of translation Advertising translation to grasp the goal of advertising and the connotation, focus on advertising purposes, properties, characteristics, function orientation, the function of the products and services as the main points of highlights Language and word is one of the important way to show people, not only bring people visual enjoyment, but also can bring spiritual shock The culture correct of translation The translator must know that both English and Chinese language cultural differences, pay attention to the appropriate cultural transformation and the customer's psychological adaptability. the way of commercial Ads literal translation paraphrase Set of translation Hit another type of translation literal translation And literal translation methods of translation, read though may not like your mother tongue original text that is fluent, but the message is very clear. paraphrase It is a relative to the concept of literal translation speaking, usually refers to take down the original text content form, is a kind of through digesting after the intra-lingual translation ", allow the translator has certain creative Set of translation Apply concise, known work, make consumers read to feel hospitable, enhance the appeal of advertising and awareness of the product amongst the public. Hit another type of t