【毕业论文】试析房地产项目营销推广策略.doc

毕业设计（论文） 题目： 试析××地产项目营销推广策略  试析成都·某房地产项目营销推广策略 摘 要 目前市场竞争日益激烈，成都·某是新发实业进入广州市场的第一个项目企业如何提升力研究的重要课题，而是企业提升力发展的。很多人都认为广州楼市冬天来了，下半年将持续振荡下行的格局，开发商的出货压力很大，残酷的优胜劣汰是必然的趋势。中小企业生存不乐观，大企业也不好过，但船小好调头，如果企业能，营销，就能把变成机会，突出重围。企业成都·某 AN ANALYSIS OF THE MARKET DEVELOPING STRATEGY OF GRAND TIME GREAT FAME ABSTRACT Nowadays, the competition in real estate becomes more and more serious due to brand influence of Guangzhou real estate’s market. Most of clients want to buy apartment from famous developer’s project, but Grand Time Great Fame project, which is not as influential as famous developer’s project, is the first developed project in Guangzhou by Xinfa Shiye limited company. How to improve the influence of project is the most important thing for middle and small developer. The important measure for improving influence and developing project is to own a good market developing strategy. Lots of people think economy will keep continuous depression in the second part of this year, and developer burden great pressure, that’s why only the stronger can be survived should be certain trend. The hard situation regard to the medium and small real estate can also lead to less advantage of large developer at the same time. However, as a coin has two facets, the real estate still enable to make a breakthrough to enlarge their profit only if they can utilize the existing resource in a efficient way, enlarge their advantage and create the virtual promotion to match the market request. The main purpose of this article is to discuss the way to manage real estate marketing strategy under the modern marketing theory, and then make further examination of concerning methods onto the project of Grand Time Great Fame. As far as I am concerned, the most important facet is to apply the theory to practice. Then try to consummate the theory itself and bring the promotion into effect, which enable to make the marketing much effectively in daily usage. Key words: middle and small real esta