LED灯具行业的市场前景分析与绿色营销研究.doc

本科毕业论文 LED灯具行业的市场前景分析与绿色营销研究 MARKET PROSPECTS AND THE GREEN MARKETING OF LEDLAMPS AND LANTERNS INDUSTRY 学院（部）： 经济与管理学院 专业班级： 市场营销09-（3）班 学生姓名： 指导教师： 教授 2013 年 6月 3日 LED灯具行业的市场前景分析与绿色营销研究 摘要 LED照明灯具作为一种新型的照明光源，以节能、健康、环保且寿命长的显著特点，受到了政府照明工程的青睐以及国家政策的大力扶持。本文主要分析LED照明灯具行业的市场发展现状，LED灯具行业的市场前景分析和LED照明灯具行业的绿色营销研究。首先介定了什么是LED灯具行业，主要分析LED灯具相灯具行业对于普通灯具的优势，然后分析对LED灯具行业的市场前景研究和绿色营销研究对于LED行业和社会的意义，进而切入主题通过对LED灯具市场目前发展状态的介绍以及市场的优势、劣势、机会和威胁的分析，分析目前LED照明灯具市场中存在的问题以及解决问题的一些策略。预测LED灯具的市场前景。最后，介绍LED灯具行业的绿色营销研究，通过对绿色营销的介绍,进而展开对LED灯具行业绿色营销的研究，重点研究LED灯具行业实现绿色营销的对策和建议。 关键字：LED灯具，市场现状，市场前景，绿色营销，营销策略 MARKET PROSPECTS AND THE GREEN MARKETING OF LEDLAMPS AND LANTERNS INDUSTRY ABSTRACT LED lighting lamps and lanterns, as a new type of lighting source, with energy-saving, healthy, environmental protection and long life characteristics significantly, have got the favour of the government lighting engineering and the national policy vigorously support. This paper mainly introduces the present situation of LED lighting lamps and lanterns industry market development, the LED lamps and lanterns industry market prospect analysis and LED lighting lamps and lanterns industry in the green marketing research. First, we introduces that what is the LED lamps and lanterns industry, mainly introduces the LED lamps and lanterns for common lamps and lanterns of lamps and lanterns industry advantage, then introduce the LED lamps and lanterns industry's market prospects and green marketing research for the LED industry and social significance, and then cut into the topic through to the LED lamps and lanterns and the current development status of the market's strengths, weaknesses, opportunities and threats analysis, forecast the LED lamps and lanterns of market prospect. Finally, introduce the LED lamps and lanterns industry the green marketing research, through the introduction to gr