新编商务英语精读4答案.docVIP

Unit 1 Book 4 序号 单元 主要内容 教学要求 学时 1 Advertisement ? Reading I Advertising Reading 11 The Mixed Blessing of Advertising Technology 1.Pre-reading 2.Text 3.Exercises 4.Post-reading 5. Extended Activities Function and Structure：Persuasion Practical Reading：Language of Advertising Basic Writing：Sentence Writing(I) Additional Vocabulary Business World Humor Time 10 2 Business Communication ? Reading I How to Write Magnetic Sales Letters Reading 11 Using Audience Analysis to Adapt Your Message 1.Pre-reading 2.Text 3.Exercises 4.Post-reading 5. Extended Activities Function and Structure：Expressions at the Post Office PracticaI Reading：Leaflet：Swift Service Basic Writing：Sentence Writing(II) Additional Vocabulary Business World Humor Time ? 10 3 Organizational Cuitoure ? Reading I The Organizational Culture and the Discourse Commun ity ReadingⅡHonda of America 1.Pre-reading 2.Text 3.Exercises 4.Post-reading 5Extended Activities Function and Structure：Expressing Curiosity＆Asking for Jnformation Practical Reading：A Case Study Basic Writing：Topic Sentence Additional Vocabulary Business World Humor-rime 10 4 Family ? Reading I Magic of a Full Moon Reading 11 The“New Father”——No Real Role Reversal 1.Pre-reading 2.Text 3.Exercises 4.Post-reading 5. Extended Activities Function and Structure：Explanation Practical Reading：Advertisements for Properties Basic Writing：Unity and Coherence Additional Vocabulary Business World Humor Time ? ? 10 5 Sightseeing Reading I Big Fun Reading 11 Follow Summer Waterfalls ? 1.Pre-reading 2.Text 3.Exercises 4.Post-reading 5. Extended Activities Function and Structure：Expressions for Sightseeing Practical Reading：Itinerary Basic Writing：Paragraph Development Additional Vocabulary Business World Humor Time 10 6 Public Relations ? Reading I Public Relations Reading 11 A General Introduction to Publ ic Relations ? 1.Pre-reading 2.Text 3.Exercises 4.Post-reading 5. Extended Activities Function and Structure：Expressions at a Hotel Practical R