用新方法保持顾客忠诚外文翻译.doc

毕业论文（设计）外文翻译 一、外文原文 标题：Let Go of Old Ideas to Hold on to Your Customers Moore, Terry. Let Go of Old Ideas to Hold on to Your Customers .American Banker, 2010(12), 175(189) One of the most important things any company can do to help ensure its survival is invest in practices that create consumer loyalty and good customer service is the foundation on which businesses can build satisfactory relationships with clients. Creating an environment that is friendly and welcoming for customers, provides the goods and services they need in a timely manner and operates in a way that is convenient for the customer is a model any business should use. Customer Loyalty and Customer Satisfaction Creating customer loyalty begins with companies that invest time and effort into making sure customers leave interactions feeling a sense of satisfaction, whether it’s because they received a good deal or were able to resolve an issue. ?Satisfied customers are more likely to return to the business, spend more money there and encourage others to do business there as well. Whether it’s a retail business or a restaurant, any company should work toward creating consumer loyalty. Customer service is the most important part of building strong relationships with customers. Employees are the human face and voice of the company, and a bad experience can drive customers away. Investing in customer service training and education should be of primary importance to business owners and managers. There are many ways to teach employees how to greet and help customers, as well as how to solve problems. Customer Service Education – Employee Training Training employees in proper customer service can involve extended training sessions, especially for new employees. Customer service education helps to set up defined expectations for employee behavior, including models of greeting and aiding customers, learning the chain of command among employees and creating a team of employees with a sh