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毕业论文(设计)外文翻译
题 目: 网络营销的产品策略初探
一、外文原文
标题:E-marketing in perspective: a three country comparison of business use of the Internet
原文:The study of the diffusion of Web usage in commerce is the subject of both academic and practitioner interest in many parts of the world. This is largely because of the differences in household adoption levels of Internet connectivity and online transaction levels between countries, and the impact this is deemed to have on the economies of each country and the world generally. North America is the clear leader in this respect, accounting for 151 million people or over 40 percent of all Internet users — with over one-third of these in the USA, and over 40 million US citizens buying online (W, 2001). Japan is in a far removed second place, accounting for 27 million people or 7 percent of Internet users (W, 2001). Japan, it seems, has been less than enthusiastic about Web-based commerce — in part due to net access costs, partly due to a competing physical world express delivery system Takkuhaiban, a preoccupation with mobile telephone technology (DoCoMo iMode), and also because of a reluctance by Japanese consumers to use anything other than cash.
Not surprisingly, most studies that focus on business use of the Internet are conducted solely from the US perspective. A few studies have been conducted recently in Australia (Poon and Swatman, 1999) and the UK(Ng et al., 1998) that have contributed to our understanding of business use of the Internet in individual countries; however, it is not possible to draw any conclusions from these studies as to how business use of the Internet differs between countries. The Poon and Swatman (1999) Australian study mentioned focuses on small business to the exclusion of medium and large business, whereas the Ng et al. (1998) study uses a broader sample base and more comprehensively describes business use of the Internet in the UK. The UK study does not, however, specifically examine
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