东方鸿坤房地产开发有限公司营销策略的实证分析.doc

东方鸿坤房地产开发有限公司营销策略的实证分析.doc

  1. 1、本文档共21页,可阅读全部内容。
  2. 2、本文档内容版权归属内容提供方,所产生的收益全部归内容提供方所有。如果您对本文有版权争议,可选择认领,认领后既往收益都归您。
  3. 3、本文档由用户上传,本站不保证质量和数量令人满意,可能有诸多瑕疵,付费之前,请仔细先通过免费阅读内容等途径辨别内容交易风险。如存在严重挂羊头卖狗肉之情形,可联系本站下载客服投诉处理。
  4. 文档侵权举报电话:400-050-0739(电话支持时间:9:00-19:00)。
东方鸿坤房地产开发有限公司营销策略的实证分析 摘要:我将对东方鸿坤地产开发有限公司的营销策略进行分析,通过营销“4P”列出东方鸿坤都运用了哪些营销策略,通过与我所认同万科集团的营销策略、营销策略的制定方法进行对比,评价东方鸿坤的营销策略。进而对东方鸿坤的营销策略提出问题。制定和评价适合东方鸿坤的营销策略,使得东方鸿坤房地产开发有限公司在营销额上更上一层楼。 Abstract: I will be on the Dongfang Hongkun Real Estate Development Company Limited marketing analysis, marketing through "4P" list of Dongfang Hongkun use what marketing strategy, through comparing with the Wanke Group's marketing strategy, I agree with the marketing strategy formulation method, evaluation of Oriental Hong Kun marketing strategy. Ask questions and marketing strategies of the Dongfang Hongkun. The formulation and evaluation for Dongfang Hongkun marketing strategy, the Dongfang Hongkun Real Estate Development Co. Ltd. in marketing on the amount of strive for further improvement. 关键词:房地产开发、营销策略 目 录 1.研究背景.1东方鸿坤地产开发有限公司简介 ··································11 3.1.1项目介绍·····················································11 3.2东方鸿坤地产开发有限公司的营销策略·····························12 3.2.1产品(总类、定位、服务)······································12 3.2.2价格(均价)··················································12 3.2.3地点(渠道、地理位置)········································13 3.2.4促销(广告、公关活动)········································13 4.问题分析························································14 4.1东方鸿坤地产的产品策略分析·····································14 4.2东方鸿坤地产的价格策略分析·····································14 4.3东方鸿坤地产的促销策略分析·····································15 4.4对比问题·······················································15 5.结论建议························································17 参考文献··························································18 1.研究背景近年来,我国房地产市场持续高速发展,改革开放以后,进行的城市土地使用制度的改革和住房制度的改革,从根本上打破了传统的计划经济对房地产市场的束缚,为房地产市场的发展创造了良好的条件。房地产正成为推动我国经济快速发展的重要推动力量,并且在未来几年里,房地产将仍然起到不可替代的重要作用。但是在房地产快速发展的今天,同样也暴露了不少问题,如房价收入偏高,投资性购房比例偏大,供求结构的矛盾等,因此,有必要树立新的房地产开发理念,及时采取相关的对应政策,实现我国房地产业的健康有序发展。??2007年,二套房政策   2007年9月27日,央行、银监会共同发布通知,要求严格住房消费贷款管理,对已利用贷款购买住房又申请购买二套房的,首付不得低于40%,贷款利率不得低于同期同档次基准利率的1.1倍

文档评论(0)

aidoc
该用户很懒,什么也没介绍

相关文档

相关课程推荐