《旅游经济学》精品课程案例集.doc

《旅游经济学》精品课程案例集 福建农林大学《旅游经济学》精品课程组编 2007．9目? 录 1.??? Growth and change in tourist demand. 1 2.??? 案例分析：旅游研究的基本方法举例... 3 3.??? 案例分析：世界旅游服务贸易的发展现状... 6 4.??? 案例分析：工业旅游产品透视... 9 5.??? 案例分析：带薪休假制度与旅游供求均衡... 13 6.??? 案例分析：广东省旅游市场开拓（2002年）... 16 7.??? Tourism supply in Prague, the Czech Republic. 19 8.??? 案例分析：国外景区门票价格的特征及其启迪... 22 9.??? 案例分析：大学生旅游消费市场缘何遭“冷落”... 26 10.?? 案例分析：生态旅游地的收入与分配分析... 28 11.?? 案例分析：美国产业投资基金与中国旅游发展基金... 31 12.?? 案例分析：迪斯尼——旅游娱乐界中的经营奇迹... 35 13.?? 案例分析：上海国际旅游产业结构效益分析... 45 14.?? 案例分析：中国春节旅游经济效益凸现... 49 15.?? Local government and? tourism.. 52 16.?? 案例分析：美国旅游行业1998财政年度计划... 54 ? ? ? 1.????? Growth and change in tourist demand ----the case of central Florida The state of Florida is, after California, the second most highly-visited of the United States. It attracts over 40 million tourists a year, about 7 million of whom are international visitors. Tourism is the state抯 largest industry. Domestic visitors spent an estimated US$49 billion in Florida in 1991,creating 1.5 million jobs (and so employing 24% of the total labour force).Through the 1950s and 1960s, Florida became renowned particularly for its sunbelt attractions to the senior citizens?market, with the greatest destination emphasis on Miami and other parts of Southeastern Florida. Many visitors came to stay, with the result that the state has the highest proportion of retired residents in the United States. During the 1970s and 1980s, development emphasis shifted to Central Florida, around the city of Orlando. One of the primary catalysts was the construction of over 20 theme parks, especially Walt Disney World. Rather than attracting senior citizens, these products have catered mostly for families with children, and spawned a huge lodging industry within the local area.They have also become a major base attraction for international tourists, thus generating growth in traffic and terminal facilities at the local airport. The 1980s and 1990s have seen the growth of conventions and meetings to