《电子商务英语教程》-Unit5课件.ppt

* 8 Notes To Passage A How B2B Differs From B2C Passage A Unit 5 Objective 8 Notes To Passage A @ Activities On Passage A @ Basic E-commerce Writing & Related Reading Unit 5 8 Notes To Passage B @ Activities On Passage B : Work online 5 Unit 5 ? Objective: In this unit, you will learn: C The obvious difference between B2B and B2C C The features of B2B and B2C C The unique characteristics of B2B applications C Basic E-commerce English Writing Focus: The difference between B2B and B2C Nodus: How to make a purchase from a B2B application 学 习 目 标 ? 1) B2C focuses on individual customer transactions, whereas B2B focuses on other businesses as the consumer. This difference creates different needs for B2B applications. Passage A B2C（电子零售商业）侧重于与个体顾客的交易，而B2B（企业与企业之间的电子商务活动）则侧重于以其他企业为顾客的交易。正是这种差异，使人们对B2B（电子零售商业）应用的要求也产生了变异。 4注解：本句中的whereas B2B focuses on other businesses as the consumer，是一个并列性从句，表示对比。create=to cause something to exist，意为促使…产生。 2) When shopping for specific items, your company may benefit from a configurator and bid function rather than browsing and searching an online catalog. 你的公司在购买具体明确的商品时，可以通过配置和竞投功能来受益而不是通过浏览或搜索在线目录来获益。 4注解：本句中的when shopping for specific items是典型的现在分词短语做状语表时间的例子；动词benefit from =to gain as a result of something , 相当于 “从… 受益”;rather than =instead of ,意为 “而不是”,与a configurator and bid function 并列。 因为是和相对稳定的名单中的商业伙伴打交道，所以你可以利用虚拟个人网络来安全获取防火墙内所选应用软件，这样可以免除在你的防火墙外复制数据和应用软件的需要。 End 4注解：本句中动词短语deal with 意为”与打交道，交往或做生意”等；不定式to provide secure access to selected applications inside your firewall 是主语补足语，意为“安全获取或提供安全进入的通道”；其中 “to selected applications”是介词短语; thus avoiding…属于现在分词短语，充当结果状语。 3) Because you are dealing with a relatively static list of trading partners, virtual private network (VPN) technology may be used to provide secure access to selected applications inside your firewall , thus avoiding the need to replicate data and applications outside your firewall. @ Activities O